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MBA Project Format

This is a presentation in the ppt format which tells about the format for an MBA Project.

How to do an MBA project ?
•Area of specialization (Marketing, )
•Broad area of research work (Marketing area. )
•Further narrow down (organization or company )
•E.g.Sony India –  industry segment is Consumer Durable.
Discussion with company as to research to be executed. (Multiply sales in audio)
•Be Clear on Research Methodology – Time Factor etc.,
•Regression Models
•Dependent Variables
•Independent Variables etc.,
•Size of the sample ie.,
•Population data (the universe).
•Too Big – Difficult to Handle
•Too Less – Inaccuracy in result
•So, the Ideal sample size is 70-100
Chapterisation :
•A logically arranged project work :-
•Introduction
•Chapter on Data Base
•Research Methodology Chapter
•Review of Literature Chapter
•Conclusion
•Review or Survey of Literature Chapter
•Primary Data
•Secondary Data
•Chronologically arranged
•Depicts the depth of  reference
•Repeats other researchers’ works
•(e.g- Stock Market – Research done in earlier years by experts)
Concluding chapter:-
•Outlines (salient features of the study need of the study, overview of the topic, summary of prior work, study objectives, hypothesis, data and methodology.)
Findings (revealed by the analysis of data)
•Implications (based on the research findings )
•Limitations of the study (sample size)
•Future research
•Tables
How to arrange the Bibliography?
•During the course of your project work, you would have referred several materials.
•logically arrange your reference in the bibliography section of the project work since that forms indirectly part of your exhibition in terms of your depth of research.
•Journals
•Periodicals
•Books
•Reports
•Documents
•Occasional Papers
•Working Papers
•Theses
•Dissertations
•Monographs
•Project Works
•Dailies
•Online Resources
etc………

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